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Mothercare Planned to insert Mothercare range in existing stores and roll out 20 new Stores with the first store opening planned for March 2010. Mothercare is an icon of British retailing since 1961 which is listed on the London Stock Exchange. The brand is synonymous with parenting in the UK and has the highest consumer recognition with over 90% of first time pregnant mums visiting a Mothercare UK store. The model is simple being a One-stop-shop from maternity to age eight with a product range spaning clothing (29%), home & travel (37%) and toys & gifts (34%) The group has been franchising operations since 1968 and currently has over 1,000 stores globally delivering the Mothercare brand. Skansen/KCG is fortunate to have the franchise agreement for Australia and New Zealand and will opening our first store in March 2010. Whilst the principal office of the group is in the United Kingdom, it has invested significant resources in its sourcing and supply chain operations in Shanghai, Hong Kong, Bangalore, Singapore and the United Arab Emirates so that it can better understand and serve their customers' needs. What Australian parents can you expect when you’re expecting at Mothercare?
Please take time to explore our world class website www.mothercare.com.au
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